LIST MANAGEMENT CHANGES
–First In-home New Movers Public Utility Connection
DirectInnovations Inc. has been appointed to manage this 26-million name file. Those listed have requested new service connections for gas, water, electricity or telephones. Tucker Communications formerly managed this data.
Selections: Hotlines, telephone number, average income, dwelling type, gender, Nielsen county, regional, state/county/SCF/ZIP
Price: $55/M
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; [email protected])

NEW TO MARKET LISTS
–Canon Communications Trade Show Attendees
This master file names attendees of trade shows and conferences in the medical products and plastics industries. Segments offered identify 441,339 U.S., 12,091 Canadian and 85,449 other international attendees.
Selections: Show, category, business, industry, job function, product produced, buying/product specifications, state/SCF/ZIP
Price: $250/M (U.S. file); $275/M (Canadian and international files)
Contact: Statlistics, Jennifer Felling (203-778-8700, ext. 138, [email protected])

–Money Edge Opportunity Club Buyers
Some 58,000 club members from the last 12 months are named. Members pay $17 per month for coaching, books, tapes and other information to learn about starting a home-based business. The sources are DRTV, telemarketing, direct mail and the Internet.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Joan DiMauro (203-791-4450; [email protected])

–RAM Financial Seminar Prospect Database
More than 5 million individuals who indicated a propensity to attend financial seminars are on file. This data from the Response Analytics Marketing (RAM) database is derived from statistical modeling using direct mail and survey data. Selections: Gender CreditLink credit scoring, adult’s/child’s age, income, length of residence, telephone number, credit card, lifestyle, mail order buyer, 30-day new mover, state/SCF/ZIP
Price: $80/M (base)
Contact: Adrea Rubin Management Inc., Joe Frick (646-487-3768; [email protected])

IN THE NEWS
–OpenSystems Media Opt-in High Impact Banner Ads
Walter Karl Inc. has been named as ad rep for OpenSystems’ banner advertising sales. Its Web sites reach engineers, managers and other professionals involved with embedded technologies. Home page, keyword, article and product area targeting are offered. Contact Kevin Daly (845-732-7098; [email protected])

MEET THE BROKER
–Meet Betsy Resnick, Lighthouse List Co.
By Jim Emerson
This week, Meet the Broker features Betsy Resnick, a newcomer to data brokerage. She’s looking to leverage her expertise in the mortgage industry to help marketers targeting financially stressed consumers. Resnick is no stranger to economic booms and busts. For more, click here (directmag.com/meet_the_broker/0129-betty-resnick).

SPECIALS
–Islands Magazine
New test mailers are being offered a $10/M discount off the base price of the Islands magazine file. More than 174,000 subscribers are available. Contact Lake Group Media Inc., Lenore Cunningham (914-925-2460; [email protected])

–Victoria’s Secret Canadian Buyers
This list can be tested for 15% off the base price until the end of February. A total of 366,214 buyers are on file. Contact Cornerstone Group of Companies, Alejandra Cuevas (416-932-9555, ext. 177; [email protected])

ON TODAY’S DIRECT LISTLINE:
* Green Organic Consumer E-mail
* Home Rewards Club
* Heart of Gold Spanish Speaking Donors
* Newspaper Classifieds Auto Loan Responders
* H57 Hoodia Diet Buyers
* Buyer Advantage Credit Card Declines
* Custom Direct Insurance Co-op Insert
* ePostDirect Introduces E-mail Appending Service

NEW LISTS

Green Organic Consumer E-mail
This database is comprised of 4 million e-mail addresses for consumers reportedly interested in environmentally responsible products. Segments are available that identify purchasers of organic foods, drivers of hybrid gasoline and electric vehicles and other buyers of “green” products for the home. About 700 selections are offered. Data has been sourced from Web sites.
Selections: Household credit/income, interest/lifestyle, age, ethnicity, language, marital status, presence of children, owner/renter, education, monthly hotline, state/SCF/ZIP
Price: $65/M
Contact: 1TouchMarketing, Anthony Bumbaca (561-544-2640; [email protected])

Home Rewards Club
Some 123,000 buyers who responded to rewards club offers in the last 12 months are included in this list. Members pay a monthly $20 fee for access to information about new residential real estate listings, home protection services, product recall listings, as well as receive other kinds of offers. Sources include telemarketing, direct mail, DRTV and the Internet.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Joan Ginty (203-791-4450; [email protected])

Heart of Gold Spanish Speaking Donors
Here’s a list of 200,000 contributors who gave $50 or more in response to Spanish language direct mail appeals. Postal addresses and telephone numbers are available. The average donation was $100. This new segment is part of the larger Heart of Gold Donor database.
Selections: Monthly hotline, age, household income, gender, donation amount, type of charity, telephone number, state/SCF/ZIP
Price: $80/M (postal file); $150/M (telemarketing file)
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected])

Newspaper Classifieds Auto Loan Responders
People who phoned an 800 number to respond to classified advertising in local newspapers are named. A total of 420,682 names are available. The leads generated were sold to lenders that offer automotive loans.
Selections: Monthly hotline, telephone number, e-mail address, credit card, age, dwelling type, gender, homeowner, income, length of residence, marital status, presence of children, state/SCF/ZIP
Price: $125/M
Contact: Collins List Exchange, Melody Collins (702-369-6015; [email protected])

H57 Hoodia Diet Buyers
Consumers seeking to lose weight are named on this list of 9,155 buyers from December. The unit of sale ranged from $40 to $156. The majority of these dieters are women, typically 45 or older. Direct response radio and space advertising are the sources.
Selections: Gender, recency, state/SCF/ZIP
Price: $110/M
Contact: Impulse Media, Kate Wicklund (203-825-4657; [email protected])

Buyer Advantage Credit Card Declines
Applicants for credit cards who did not receive approvals are named. More than 2.9 million consumers are identified. Direct mail and telemarketing are the sources.
Selections: Age, gender, telephone number, income, hotlines, recency, state/SCF/ZIP
Price: $95/M
Contact: Focus USA, Lori Collins (603-635-1842; [email protected])

NEW INSERT MEDIA

Custom Direct Insurance Co-op Insert
Custom Direct LLC has introduced an insert program specifically for insurance offers. Approximately 250,000 envelopes will be mailed monthly to a list of check buyers who have responded to offers from Artistic Checks, The Check Gallery, Image Checks or Styles Super Checks. Up to five inserts per envelope will be accepted. Inserts must be between 5-1/2 by 3 inches to 5-1/2 by 6 inches if folded.
Price: $60/M
Contact: Adrea Rubin Management Inc., Linda Sandler (646-487-3764; [email protected])

IN THE NEWS

ePostDirect Introduces E-mail Appending Service
Approximately 75 million consumer e-mail addresses and 27 million business-to-business e-mail addresses have been assembled for a new e-mail address appending service offered by ePostDirect Inc.

E-mail addresses from catalog and magazine publishers, InfoUSA databases and other sources can be matched with and appended to postal address files. It’s mostly e-mail response data, said Michelle Feit, president of ePostDirect. Additional demographic information from Donnelley Marketing can be appended as well.

The various data sources are typically updated on a quarterly schedule. Match rates for appending e-mail addresses can reach upwards to 40%, according to Feit.