Chief Marketer Staff

• Transform Your Brand With Search

  Thanks in part to natural search, “brand awareness” displaced sales in 2008 as the top objective for advertisers’ search efforts

• Email

  DMi Partners Establishes E-Mail Division

  DMi Partners, Inc., an interactive marketing and e-business management firm, has launched an e-mail marketing division.

• Criswell Associates Names Alan Randolph EVP/Chief Strategic Officer

  Marketing communications and political consulting firm Criswell Associates has named Alan Randolph, executive VP and chief strategic officer of the firm.

• Agencies

  DMA to Show UPU Members U.S. DM Practices

  The Direct Marketing Association has signed a memorandum of understanding with the Universal Postal Union. Under the memorandum

• Get Into SMS–Or Risk Losing Sales

  If you’re not SMS-ing with your clients, your competition has beat you to the punch. Here’s your SMS Crash Catchup Course

• Listline e-Newsletter 4/06

  In March, 11,459 individuals sourced from telemarketing enrolled in a club to buy discounted consumer goods and prescription medications

• Agencies

  Charming Shoppes Names Lehman Brothers COO As CEO

  Charming Shoppes, Inc. has named James P. “Jim” Fogarty president and CEO. Fogarty will also serve as a member of the company’s board of directors.

• Agencies

  Eddie Bauer Cuts DM Activity, But Private Credit Card Is Bright Spot

  Both catalog circulation and Web site visits fell for Eddie Bauer during 2008. The company mailed out approximately 77 million catalogs, down from the 82.4 million it sent out in 2007. More, along with The Analyst’s Take, follows.

• Agencies

  Williams-Sonoma Trims Catalog Circ And Direct Revenue Falls

  At just under $1.4 billion, direct revenue dropped by $264.7 million, or 15.9%, from 2007

• Listline e-Newsletter 4/03

  Specialists Marketing Services is now managing this file of more than 1 million direct mail-sold farmers and ranchers