Eddie Bauer Cuts DM Activity, But Private Credit Card Is Bright Spot

Both catalog circulation and Web site visits fell for Eddie Bauer during 2008. The company mailed out approximately 77 million catalogs, down from the 82.4 million it sent out in 2007. The 26 catalog editions it generated were two more than the 24 editions it created a year ago. During the second and third quarters, its catalog circulation pages were down 18%, although its productivity increased 19, according to the company