Chief Marketer Staff
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Spirit Incentives Names Charles Dow Business Manager For Direct Marketing
Spirit Incentives, Inc. has named Charles (Chuck) Dow to serve as business unit manager for direct marketing.
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Digital
Search Firm LookSmart’s Loss Deepens In First Quarter
Search services and advertising firm LookSmart pulled in $13.3 million during first-quarter 2009, down both from $17.5 million a year earlier…
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Digital
Search Firm LookSmart’s Loss Deepens In First Quarter
Search services and advertising firm LookSmart pulled in $13.3 million during first-quarter 2009, down both from $17.5 million a year earlier
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New Epsilon Unit Integrates Abacus, Icom, Epsilon Data Services
Epsilon has launched Epsilon Targeting, a division that integrates three pre-existing consumer database operations. The new unit brings together Epsilon Data Services, a new mover data compiler; Abacus, a cooperative database for multichannel marketers; and Icom Information & Communications, which manages a database of direct response survey information culled from North American consumers.
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Small B-to-B Firms Bullish On Digital DM
Ad spending contraction may be a fact, but it
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Agencies
Postal Governors Authorize Summer Standard Postage Sale
The Postal Service’s board of governors will allow the Service to go ahead with a proposed summer postage reduction for Standard Mail rates. The change affects Standard Mail letter and flat rates.
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Tips of the Trade: The Rules of E-Mail and Direct Mail Differ
I’m very bad about getting my mail.
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Listline e-Newsletter 5/4
This file names 61,585 professionals who consented to receive marketing materials online
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Social
Five Must Ask Twitter Questions
Little doubt remains about Twitter’’s potential as a marketing tool, but a great debate exists about how, when and for what purposes Twitter should be incorporated into the marketing mix
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Data & Analytics
Steps to Managing Spanish Language Translation
In 2007, the Hispanic population had grown to an estimated 44,852,816. Given these numbers, this is an important audience to reach. However, from a language standpoint it’s not as simple as you may think