Epsilon has launched Epsilon Targeting, a division that integrates three pre-existing consumer database operations. The new unit brings together Epsilon Data Services, a new mover data compiler; Abacus, a cooperative database for multichannel marketers; and Icom Information & Communications, which manages a database of direct response survey information culled from North American consumers.
Epsilon Targeting is headed by unit president Brian Rainey, who will report directly to Epsilon president and CEO Bryan Kennedy. Rainey previously served as president of Abacus and Epsilon Data Services. In his new role, he will be assisted by Arlene Lacharite, who will serve as the Epsilon Targeting
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