Chief Marketer Staff, Author at Chief Marketer

Valassis’ Neighborhood Efforts More Profitable Than Shared Mail

At quick glance, shared mail continued to bring in the biggest chunk of Valassis Communications Inc.

Nautilus Sales Off Across All Operations

Here

Chipotle Tackles Lack of Choice Perception

People are creatures of habit. And there’s no better proof than the impetus behind a new Chipotle Mexican Grill campaign

Agencies

Small Changes and Planning Can Make Your Expires Work

Sure, times are tough, money is tight and uncertainty is the mood of the moment. While a mailer’s first reaction might be to cut, cut, cut, it is also time for some reflection. Are you making the best possible use of your expires?

Listline e-Newsletter 5/11

Direct response TV is the source of 153,582 purchasers of a sealing system kit for interior and exterior use

Story Worldwide’s New Creative Director Has Strong Editorial Background

Keith Blanchard has joined marketing agency Story Worldwide as North American executive creative director.

Agencies

Canada Post Slightly Profitable In 2008

Canada Post Corp. reported net income of $90 million on revenue of $7.73 billion during 2008. In 2007, Canada Post generated net income of $54 million on revenue of $7.47 billion.

Agencies