LIST MANAGEMENT CHANGES
–Kompass E-Mail Master File
Worldata has taken over management of this file, which names more than 534,410 executives at companies in 66 countries. The source is direct response. Bethesda List Center was the previous manager.
Selections: Revenue, employee size, recency, SIC code, job title/function, state/SCF/ZIP
Price: $385/M
Contact: Worldata (561-393-8200; [email protected])
INSERT MEDIA
–Schwan’s Home Service Catalog Blow-in Program
This program offers 25.2 million annual opportunities for inclusion in this home food service catalog.
Price: $35/M
Contact: IntelliventGroup, Christine Churchill (212-551-1065; [email protected])
UPDATED LISTS
–Pace Performance Automotive and Truck Products
This file names 20,966 buyers sourced from direct mail and the Internet.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Matt Muskiar (203-532-2445; [email protected])
–Active Job Seekers from Groovejob.com
Nearly 1.3 million part-time and summer job seekers have consented to receive marketing materials through their computers.
Selections: Age, education, ethnicity, gender, state/SCF/ZIP
Price: $95/M
Contact: ICS Marketing Support Services, Steve Willnus (248-200-9935: [email protected])
–Small Business Advantage Subscribers Postal
Named here are 202,446 confirmed opt-in subscribers to this online newsletter, 80% of whom are business owners and/or presidents.
Selections: Annual sales volume, gender, job title, number of employees, phone number, SIC code, state/SCF/ZIP
Price: $110/M
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; [email protected])
MEET THE BROKER
–Meet the Broker: Donna Packer
By Larry Riggs
Today we meet Donna Packer, CEO of Packer List Inc., a Washington, DC firm that specializes in the nonprofit realm. She still believes that the basic formula of mailing the best packages to the best lists remains the best strategy for mailers. However, the current economic downturn is leading her to take fewer chances than she might have during less unstable times. Click here for more directmag.com/meet_the_broker/0508-broker-donna-packer/index.html (directmag.com/meet_the_broker/0508-broker-donna-packer/index.html)
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