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Chief Marketer Staff

  • Agencies

    Anniversary Songs

    TWO VENERABLE LIST companies are celebrating their 20th anniversaries this month-proof that there is such a thing as stability in direct marketing.One

  • Agencies

    Telecom Tune-up

    BELL ATLANTIC is rolling out a business-to-business retention program in New England that had its origins in New York in 1995. The telecommunications

  • Agencies

    Office Depot Goes to School

    Office Depot is using direct mail, coupons and sweepstakes to target the 6.5 million national parent-teacher association (PTA) members who buy school

  • GOING FASTER THAN EVER: Ironman picks up steam and sponsors for its 20th year.

    The first Ironman Triathlon was dreamed up during a Navy awards ceremony as a way to settle a bet about whether bikers or runners were in better shape.

  • Box Top Bingo

    Two straight years of wilting sales have presented U.S. cereal makers with a grim picture. Two of the industry’s heaviest hitters, Kellogg’s and General

  • Myth Making

    Imagine being handed the assignment of bringing a legend to life – that famous outdoorsman Yukon Jack. The mythical figure is just that, mythical. What

  • Agencies

    Customer-Targeted Marketing Communications

    THIS IS PART three of an excerpt from a chapter on relationship marketing, from the upcoming third edition of David Shepard Associates’ “The New Direct

  • Agencies

    B-to-B Sales Slowly Rising

    LIKE THE TORTOISE that won the race, business-to-business sales are moving ahead slowly but surely, according to results of a survey presented at this

  • Agencies

    I Went to College for This???

    UNTIL YESTERDAY AFTERNOON, I had planned to write a nice docile column about branding successes.Maybe I’ll be docile next issue.A few months ago, I received

  • Calling All Rare Talents

    To all of you multi-disciplined creatives who still can’t decide what you want to be when you grow up or can’t describe your occupation in that little