Skymall.com Debuts
SkyMall Inc. shares leaped 30% to $23 after the in-flight catalog company announced Thursday that it had formed an Internet shopping mall unit and appointed
Articles by Chief Marketer Staff
Study Gives Clues To Auto Purchase Loyalty
Customers that have thoroughly researched their vehicle purchases may not be the most loyal automobile purchasers, according to a new study by Detroit's
Small Mailer Group Blasts Industry, USPS Reform Efforts
The direct mail industry and Congressional plans to reform the U.S. Postal Service have come under fire from the Main Street Coalition for Postal Fairness.The
CyberShop Renews Vows To AOL
CyberShop International Inc., (http://www.cybershop.com) has renewed its agreement with America Online. CyberShop features a variety of products and services
Fund Set Up For DM Copywriter Ed McLean
Veteran direct marketers Robert Bly, Milton Pierce, and Lee Epstein have established a fund to help legendary copywriter McLean, who has been stricken
DIRECT Listline
Skin-Care Products Buyers This is a file of 1.5 million 12-month buyers of Garden Botanika skin-care and other personal care products. They are professional
Claire’s Closing Just Nikki:) Catalog
Claire's Stores Inc., Pembroke Pines, FL, is closing its Just Nikki:) catalog, saying it has spent the last couple months "analyzing response rates, operating
Newsletter Lists The Highest Priced: Study
Newsletters are the highest-priced list category, according to Worldata's recently released December List Price Index, comparing December 1998 list prices
Primedia Invests In Intellipost
Primedia Ventures (http://www.primediaventures.com), the venture capital arm of publishing and media giant Primedia Inc., has invested in Intellipost
Short Cuts
The board of directors of Tempe, AZ-based computer direct marketer Insight Enterprises, Inc. has approved a three-for-two stock split of the firm's common
