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Chief Marketer Staff

  • Agencies

    Account-Specific Spotlight: Washington D.C.

    These are the salad days for our nation’s capitol. Washington has the highest percentage of supermarket salad bars in the country, nearly 60 percent.More

  • Workshop Day

    Tuesday, Ocotber 6 101 Promotion U This session is a roll-up-your-sleeves course on the planning, development, presentation, execution, and measurement

  • Sessions

    Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.Coffee

  • The Facts About Fax Offers

    Can unsolicited fax ads be sent under federal and state law? The short answer is no, however there are exemptions for existing client relationships that

  • Agencies

    Singing a National Anthem

    AFTER AN ENCOURAGING test launch in California and the Pacific Northwest, cataloger Moon Song went national last month with a 100,000-piece mailing.Owner

  • Agencies

    Reel Deals

    INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:

  • Agencies

    Two Seattle Utilities Get Bright Idea

    WHILE MARKETERS gathered in Seattle for the National Center for Database Marketing conference and listened to theory and case studies, two of the state’s

  • Agencies

    A Gem Too Good to Pass Up

    FOR THE PAST several months, a U.S. Postal Service mailer workgroup has been attempting to identify areas that could benefit most from capital investment.The

  • Points of Switch

    Warner-Lambert faced a challenge two years ago when it wanted to extend sampling of its anti-itch cream Benadryl to reach heavy users. The drugmaker could

  • Conference Schedule

    TUESDAY, OCTOBER 6 9:00am – 5:00pm – Registration10:00am – 12:30pm – Promotion U Workshop12:30pm -1:30pm – Lunch-on-your-own1:30pm – 5:00pm – Promotion