Chief Marketer Staff
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Gluttony Could Spoil Postal Feast
YOU HAVE TO pity the U.S. Postal Service these days. Every time it turns around, there seems to be someone who wants to grab his share of the marbles.
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Measuring the Loyalty Effect
ONE OF THE best books I’ve ever read on the subject of customer retention is “The Loyalty Effect” by Frederick F. Reichheld (Harvard Business School Press).Many
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After Delays, E-centives Emerge on the Web
HERE’S A NICE little tale about the importance of keeping on your toes when doing Web marketing.Bethesda, MD-based Emaginet (www.emaginet.com), founded
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Homework Assignment
IT’S FINE AND good that the market for selling office supplies to small home offices and businesses is growing by leaps and bounds. But how can direct
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Cable TV Viewers
SINCE ITS June 1948 invention in Mahanoy City, PA, cable TV (then called community antenna television) has made it into 58.5% of all U.S. households,
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I Went to College for This???
UNTIL YESTERDAY AFTERNOON, I had planned to write a nice docile column about branding successes.Maybe I’ll be docile next issue.A few months ago, I received
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Reel Deals
INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:
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Account-Specific Spotlight: Washington D.C.
These are the salad days for our nation’s capitol. Washington has the highest percentage of supermarket salad bars in the country, nearly 60 percent.More