Chief Marketer Staff
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Agencies
Homework Assignment
IT’S FINE AND good that the market for selling office supplies to small home offices and businesses is growing by leaps and bounds. But how can direct
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Agencies
Hey, What Ya Wanna Know?
THE PRIVACY PUNDITS are whining about direct marketers in general-and database marketers in particular-having too much of the public’s personal information
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Agencies
DRTV-Blocking V-Chip Zapped
THE DRTV and advertising industries applauded the Consumer Electronics Manufacturers Association’s (CEMA’s) decision to drop plans to endorse V-chips
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Agencies
B-to-B DMers Suffer from Market Woes
BUSINESS-TO-business DMers couldn’t escape the stock market’s downturns during the last three months.The 32 B-to-B direct marketers tracked by Gruppo,
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Agencies
Building Muscle
POSING FOR a portrait in his company’s lavish Woodland Hills, CA lobby, Michael Carr, president and CEO of muscle-mag publisher Weider Publications, briefly
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Calling All Rare Talents
To all of you multi-disciplined creatives who still can’t decide what you want to be when you grow up or can’t describe your occupation in that little
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Agencies
An Appropriate Gesture
TO LIST PROFESSIONAL Rosalie Bulach, the newly designed first class stamp issued to raise money for breast cancer research held hope for two causes-the
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Agencies
Home Again
SWIMMING POOLS and golf courses. Dance lessons and card games. Cookouts and crafts classes.It may sound like a summer camp or a luxury resort, but it’s
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Is There a Promotion Exec in the House?
Promo’s 1998 Annual Report of the Promotion Industry shows impressive growth – up seven billion dollars, or 10 percent, from last year. This windfall