Michael Jordan Memorabilia Sets Sales Record for Shop At Home
Shop At Home Network Sets New Sales Records; Michael Jordan Merchandise Scores Big With Network's Audience 11:05 a.m. Jan 15, 1999 Eastern Bouyed by sales
Articles by Chief Marketer Staff
The Limited Names Bracale Catalog VP/GM
Apparel cataloger/retailer The Limited Inc., Columbus, OH, has named Scott M. Bracale vice president and general manager, catalog, Limited Too. In this
Cataloger to Pay $525,000 for Using Unlicensed Software
Oriental Trading Company, an Omaha, NE-based cataloger, has agreed to pay a software-piracy watchdog group $525,000 for using unlicensed copies of software
No Sale at Specialty Catalog
Specialty Catalog Corp., a South Easton, MA-based direct marketer of women's wigs and related accessories, has decided not to find a buyer, but to focus
One-to-One Lite: A Chat With Peppers and Rogers
Though they all but invented target marketing, mail order catalogers are now in danger of being left behind, according to one-to-one marketing gurus Don
E*Trade Added to United Airlines’ Mileage Plus Program
E*Trade Group Inc., an online investment service, and United Airlines have launched a program under which both E*Trade customers and United Airlines Mileage
Land’s End Holiday Sales Risen 8%
Lands' End, Inc., Dodgeville, WI, had 1998 holiday season sales of $412 million, up 8.5% from holiday season sales of $380 million in 1997. The company
Direct Listline
ALC Announces Musicians Musician's Friend, a direct mail music gear company, has named American List Counsel to manage its catalog buyers of high-end
Brieley Sells One-Fifth of Firm to WPP Group
Brierley & Partners, Dallas, has sold a 20% stake in itself to London-based advertising and communications company WPP Group. The value of the all-cash
TeleSpectrum and IDRC to Merge
Two major outsourcing service bureaus, TeleSpectrum Worldwide Inc. and International Data Response Corp. (IDRC), have agreed to merge.According to TeleSpectrum,
