Chief Marketer Staff

• DIRECT Listline

  Poor Credit List This list, available for the first time, contains the names of 353,222 individuals who have failed to qualify for a conventional loan

• Boise-Cascade to Run Brand-Building Effort

  Direct marketer/retailer Boise Cascade Office Products Corp., based in Itasca, IL, has launched a brand building campaign.In addition to national placements

• Short Cuts

  Shopping.com, a Web-based discount merchant based in Corona Del Mar, CA, has naming Randall R. Read as the company’s new chairman of the board; Frank

• Insight Sees Record $1 Billion in Sales for 1998

  Computer direct marketer Insight Enterprises Inc., based in Tempe. AZ, anticipates net sales for1998 to exceed $1 billion, more than a 59% increase over

• HSN, Shop at Home Network Have Strong Decembers

  Both Nashville, TN-based Shop At Home Inc., and The Home Shopping Network had strong December, 1998 sales levels.Shop At Home Network shipped $19.3 million

• DIRECT Listline

  Health Magazine Subscribers Novus Marketing Inc. is the new list manager for the 901,459-name active subscriber list to Health Magazine. The subscribers

• New Congress Brings Changes in USPS Oversight Committees

  As in the US House of Representatives, the Senate is making several minor membership changes in the committee and subcommittee that has oversight jurisdiction

• Harland Restructures, Announces Layoffs

  John H. Harland Company, an Atlanta-based checks, database marketing software, direct marketing campaign management and loan automation software provider,

• J.Crew Changes CEO

  J.Crew has named Dick Boyce, a member of its board of directors, chief operating officer of the troubled retail and catalog company. Howard Socol resigned

• Network Holdings International Acquires Links Direct

  Network Holdings International, Inc. Fort Lauderdale, FL, has acquired Links Direct, Inc. Links Direct, which was founded in 1996, markets golf products