Network Holdings International, Inc. Fort Lauderdale, FL, has acquired Links Direct, Inc. Links Direct, which was founded in 1996, markets golf products and services, particularly its preferred tee time program. Links Direct offers its products and services through various media, relying principally on its Internet shopping mall: (http://www.linksdirect.com).
Links Direct specializes in golf apparel, equipment and accessories. In addition to marketing through its Internet mall site, Links Direct markets through direct sales, print and online catalogs and nearly 4,000 Links Direct representatives throughout the U.S. By dealing in volume, Links Direct is able to offer golf products and golf travel packages at discounted prices.
The acquisition was a common stock transaction. The value of the consideration was not disclosed. Links Direct will operate as a wholly owned subsidiary of Network Holdings.
Network Holdings also owns TravelMax International, Inc., which operates through network marketing and direct sales programs, and provides travel and travel-related products and services.