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Chief Marketer Staff

  • Internet Ad Revenue Tops $1 Billion

    Internet advertising revenue topped the $1 billion mark for the first time during a single calendar year in 1998, according to IAB Ad Revenue Report.

  • Nike Tests Nike.com

    Nike Inc., Beaverton, OR, launched nike.com, an e-commerce site offering Nike products direct to consumers only in the United States.The site is a three-month

  • CareerTrack’s Closing Has DMers Job Hunting

    CareerTrack Inc., Boulder, which provides corporate training seminars, is leaving its Boulder home base and putting about 30 to 40 direct marketing professionals–mostly

  • Short Cuts

    Royal Mail US Inc., New York, a subsidiary of the British Post Office, named David Walker president, effective Feb. 11. He had been director of the Branded

  • Company Exchanges Free PCs for Personal Data, Privacy

    A California outfit yesterday began offering free PCs, Internet access and e-mail to consumers who agree to give up their demographic information and

  • DIRECT Listline

    Bedford Package Insert Program A corporate package insert program for the Bedford Fair Apparel Inc. catalogs has been initiated. Inserts can be included

  • Foster & Gallagher Plans E-Commerce Division

    Foster & Gallagher Inc., Peoria, IL, is forming an e-commerce division to build on the success of the four Web sites it launched last year. The division

  • Polk Announces Data, Accounts Appointments

    Data giant The Polk Co., Detroit, has named Anthony Targan as its director of data acquisition, and Julius Yingling as managing director of account management.Targan

  • NetCreations to Handle Lists Gathered at Airports

    NetCreations Inc., New York, which handles e-mail lists, will build and manage a list for Get2net, which provides public Internet access units for airports.

  • ALC Tapped for ClubMac List

    ClubMac has named American List Counsel Inc., Princeton, NJ, as its list manager for its file of 189,721 buyers. ClubMac is a catalog marketer of Apple