Chief Marketer Staff
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Agencies
Solving the Big Data Challenge
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
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Agencies
Socializing Data – The Marketing Game Changer
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
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Social
Michael Kors Places First Instagram Ad and Gets Rewarded
Michael Kors was the first brand to place an Instagram ad and got rewarded for its gamble.
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Digital
Tips & Tricks to Scale Content Marketing
Content marketing is on the minds of most marketers today and this video offers a refresher on how to make sure you can scale your content to the max.
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Mobile
Mobile Devices Turn Turkey Day to Shopping Day
On Thanksgiving day, consumers who shun racing out to the mall in favor of sitting down with family, may be hiding their mobile devices under the table.
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Smith Brothers Making a Hard-fought Comeback
A private-equity firm is reviving the old-time brand Smith Brothers’ cough drops with humor, new flavors and a Chicago-area roll out.
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Agencies
Breaking Down Silos to Build a Better Marketing Team
The key to developing a marketing team is to expose individuals to various sub-disciplines that strengthen their overall knowledge.
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Agencies
How to Build Loyalty with “Next Best” Customers
Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.
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Chief Marketer’s Annual Prospecting Survey
In this Tip Sheet, learn: Ideas for Grand Opening Promotions 7-Eleven’s Localized App Strategy Ways to Customize Loyalty Programs Missed Opportunities in Customer Loyalty Ideas to Steal from Red Roof Sponsored by:
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Agencies
5 Tips for Creating Feel-good Connections from Sperry Top-Sider’s College Tour
When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.
