Chief Marketer Staff

• Damart UK Discontinues U.S. Catalog

  Damart UK, England, has discontinued its U.S. catalog offering comfortable, warm underwear and clothing for men and women after response and revenue trailed

• Live from the CM: MPA Seeks Alternative Delivery

  Publishers may find substantial cost savings by presorting magazines and putting them into the mail stream closer to their destination, according to a study from the Magazine Publishers of America.

• MASTERCARD TAPS INTEGER FOR $20MM ACCOUNT

  MasterCard International, Purchase, NY, named Integer Group, Golden, CO, to handle its estimated $20 million promotion account. MasterCard began an agency

• REVLON TRIES RUNNING LIGHTS

  Revlon, New York City, last week embarked on a five-city mall tour for Skinlights cosmetics. The Revlon Skinlights Experience gives free makeovers and

• Live from Circulation Management Conference & Expo: Less to B-to-B Controlled Circulation Than Meets the Eye?

  B-to-B controlled circulation publishers are spending less time making sure their subscribers are right for their advertisers.

• Worldata/WebConnnect Releases MVP.com Female Buyers

  This new file identifies women who shop online at MVP.com, the official store of CBS.sportsline.com. Some 271,000 postal records and 273,000 e-mail addresses

• Minnesota Governor Considers Sweeping Privacy Bill

  Gov. Jesse Ventura of Minnesota is considering whether or not to sign a bill that would require ISPs to tell consumers when they plan to disclose personal

• Circulation Excellence Awards Presented

  PC Magazine won the first prize for consumer magazines with circulation of 1 million or more at the Circulation Excellence Awards presented today at the Circulation Management Conference & Expo. Yahoo! Internet Life took the silver in that category.

• USA Technologies Acquires Stitch Networks

  USA Technologies has acquired competitor Stitch Networks for an undisclosed sum. The developer of systems for conducting business through mobile communications

• Letters to the Editor

  Re: Loose Cannon: The Con of .Pro (with Angry Dan Update), DIRECT Newsline, May 20, 2002 Man, I wish Fifth Third Bank served my neighborhood. Any corporate