This new file identifies women who shop online at MVP.com, the official store of CBS.sportsline.com.
Some 271,000 postal records and 273,000 e-mail addresses are available. Postal costs $100 per thousand, and e-mail goes for twice that.
Demographic, lifestyle and sport-specific selects are available. “The MVP.com consumers are proven buyers,” said Jay Schwedelson, corporate vice president of Worldata/WebConnect, in a statement. Worldata/WebConnect manages the file.
These buyers spend an average of $75 for sporting apparel, equipment and accessories.
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