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Chief Marketer Staff

  • J.C. Penney Catalog Sales Down 20% for the Month

    J.C. Penney Co. Inc. catalog sales were expected to be down 20% for the month of July. Same-store department stores sales through the month are on track

  • New Products and Services

    Orbitz for Business: a new online method for business travelers to plan and book their own trips.–Orbitz, Chicago.

  • Edith Roman to Manage Internet World Files

    Internet World Magazine has tapped Edith Roman Associates Inc., and its interactive division, e-PostDirect to manage its postal and e-mail lists, respectively.

  • Short Cuts

    Engage Inc. has entered into a joint marketing agreement and systems integration initiative with T4G Limited, a full-service technology consulting company

  • DIRECT Listline

    American Purchasing Society There are 43,066 members of this professional organization. Telephone and fax numbers are now available for an additional

  • Pitney Bowes Spins Off Small Business Unit

    Pitney Bowes Inc. has spun off PB Direct, a new unit that will develop alternate marketing for small business. The unit, led by president Neil Metviner,

  • Court OKs Acxiom Sale of Stock

    A federal appeals court upheld a lower courts ruling to throw out a lawsuit claiming that Acxiom Corp. and a large shareholder in 1999 improperly sold

  • Fire Destroys Quad/Graphics Storage Facility

    A major fire Friday at printing firm Quad/Graphics caused the collapse of a 10-story paper and product storage building at the site. The building had been used to store unfinished magazine and catalog pages ready for production, the company said.

  • Short Cuts

    Vanessa Castagna has been named J. Co. Penney Corp.’s executive vice president, chairman and CEO of JCPenney Stores, catalog and Internet. The position

  • Revenue Up, Income Down at UPS

    UPS reported second quarter net income of $611 million, down from second quarter 2001’s $630 million. The Atlanta-based shipper’s revenue rose from $7.49