Pitney Bowes Inc. has spun off PB Direct, a new unit that will develop alternate marketing for small business.
The unit, led by president Neil Metviner, will manage the postal equipment maker’s small business customer base and develop cross-selling opportunities with other units of the Stamford, CT-based company.
The new organization will be part of the firm’s global mailing systems unit and will report to executive vice president Murray Martin.
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