Author

Chief Marketer Staff

  • DIRECT Listline

    Vantage Press-Aspiring Authors Tens of thousands of aspiring authors and would-be novelists choose Vantage Press, a vanity publisher to get their manuscripts

  • Short Cuts

    Solar Communications has appointed two. John Barrett and John Waterhouse have both been named vice president of business development. Naperville, IL-based

  • Live from NCDM: Technology Use Will Be a Catalyst for Growth

    The United States direct marketing industry generated $1.8 trillion in 2001, and is poised to deliver $2 trillion this year–and much of that growth will

  • NEBS Names Riley to President Post

    New England Business Service Inc. has promoted Richard Riley to president and COO. Riley joined the Groton, MA direct marketer in 1997. In July 2001,

  • KID WINNER SUES WARNER BROS.

    Warner Bros. faces an embarrassing legal battle after rescinding a sweeps grand prize when it found out the winner was only 11 years old. Los Angeles-based

  • Amazon Loss Narrows, Revenue Increases

    Amazon.com Inc. reported a smaller-than-expected net loss of $94 million in the second quarter 2002. The e-tailer had a loss of $168 million a year earlier.

  • Prozac Sent to 16-Year-Old Boy

    A 16-year-old boy was among Florida residents who received unsolicited samples of Prozac earlier this month, the Associated Press reported. The Walgreen

  • SCHRAGE RETURNS TO MCDONALD’S

    McDonald’s Corp., Oak Brook, IL, brings back marketing veteran Paul Schrage to improve its U.S. promotion while it continues to seek a chief global marketing

  • New Products and Services

    M@il Integrator: Gives marketers the ability to seamlessly synchronize on-line and off-line campaigns — Solar Communications, Naperville, IL. Precision

  • Internet Delivers Audiences as Big as TV and Magazines: Study

    The Internet delivers audiences comparable in size to television and magazines, according to a new study by DoubleClick Inc. and Cross Media Reach. On