Chief Marketer Staff

• KID WINNER SUES WARNER BROS.

  Warner Bros. faces an embarrassing legal battle after rescinding a sweeps grand prize when it found out the winner was only 11 years old. Los Angeles-based

• Prozac Sent to 16-Year-Old Boy

  A 16-year-old boy was among Florida residents who received unsolicited samples of Prozac earlier this month, the Associated Press reported. The Walgreen

• SCHRAGE RETURNS TO MCDONALD’S

  McDonald’s Corp., Oak Brook, IL, brings back marketing veteran Paul Schrage to improve its U.S. promotion while it continues to seek a chief global marketing

• Live from NCDM: Epsilon to Offer Unica Software

  Software manufacturer Unica Corp. has inked a contract with Epsilon, a marketing and billing system provider. The multi-year agreement calls for Epsilon

• DIRECT Listline

  Vantage Press-Aspiring Authors Tens of thousands of aspiring authors and would-be novelists choose Vantage Press, a vanity publisher to get their manuscripts

• NEBS Names Riley to President Post

  New England Business Service Inc. has promoted Richard Riley to president and COO. Riley joined the Groton, MA direct marketer in 1997. In July 2001,

• Short Cuts

  Solar Communications has appointed two. John Barrett and John Waterhouse have both been named vice president of business development. Naperville, IL-based

• Live from NCDM: Technology Use Will Be a Catalyst for Growth

  The United States direct marketing industry generated $1.8 trillion in 2001, and is poised to deliver $2 trillion this year–and much of that growth will

• Internet Delivers Audiences as Big as TV and Magazines: Study

  The Internet delivers audiences comparable in size to television and magazines, according to a new study by DoubleClick Inc. and Cross Media Reach. On

• ParadyszMatera Chosen as List Broker for REI’s Catalog File

  Recreational Equipment Inc. has chosen ParadyszMatera to be the exclusive broker of its catalog buyers file. The last-12-month buyers file has 124,733