Chief Marketer Staff

• Live from NCDM: Yahoo Teases Two Targeting Products

  Yahoo, the Web portal and marketing company, is rolling out two new offerings. One will allow marketers to identify consumers with high propensity to

• U.K. Post Office to Axe Managers

  Consignia, the U.K.’s privatized postal service, is planning a management shake up it hopes will safe more than 50 million pounds sterling ($75 million) a year, according to the London Daily Telegraph.

• KID WINNER SUES WARNER BROS.

  Warner Bros. faces an embarrassing legal battle after rescinding a sweeps grand prize when it found out the winner was only 11 years old. Los Angeles-based

• SCHRAGE RETURNS TO MCDONALD’S

  McDonald’s Corp., Oak Brook, IL, brings back marketing veteran Paul Schrage to improve its U.S. promotion while it continues to seek a chief global marketing

• Sen. Lieberman to Keynote at Fall DMA Conference

  U.S. Sen. Joseph Lieberman (D-CT) will speak at the Direct Marketing Association’s 85th Annual Conference and Exhibition.

• GPM Associates Debuts Two Government Buyers Files

  GPM Associates Inc. has released two new proprietary Government Buyers Databases. The GBL Credit Cards and GBL GSA Advantage total 300,000 buyers. These

• Amazon Loss Narrows, Revenue Increases

  Amazon.com Inc. reported a smaller-than-expected net loss of $94 million in the second quarter 2002. The e-tailer had a loss of $168 million a year earlier.

• Prozac Sent to 16-Year-Old Boy

  A 16-year-old boy was among Florida residents who received unsolicited samples of Prozac earlier this month, the Associated Press reported. The Walgreen

• Live from NCDM: Epsilon to Offer Unica Software

  Software manufacturer Unica Corp. has inked a contract with Epsilon, a marketing and billing system provider. The multi-year agreement calls for Epsilon

• DMA Approves of Senate Draft Bill to Reform USPS

  The Direct Marketing Association has put its stamp of approval on a Senate proposal to create a commission to reform the United States Postal Service.