Author

Chief Marketer Staff

  • Agencies

    HP E-mail Reaps $20 Million a Month

    Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products

  • Agencies

    Mathsoft’s E-mail Prospecting on a Roll

    Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from

  • Agencies

    Ice Age Cometh

    Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of

  • Totally Tubular

    Food marketers are grooving on tubes. ConAgra Foods, Kraft Foods, Mott’s, Inc. and other CPGs are serving up snacks in a tube, from pudding and gelatin

  • Clarification

    An item that appeared in DIRECT Newsline July 15 was unclear about the number of subscribers available on the Internet World file, under management by

  • Agencies

    letters to the editor

    AHH, YOUR WRONG I have lived in the United States for the last 10 years, having been raised and educated in South Africa, where they tend to use British

  • Client Side

    McDonald’s Corp. reassigned executive vp-U.S. marketing Tom Ryan to a post that puts him in charge of developing new menu concepts. The Oak Brook, IL-based

  • Agencies

    List Rentals on the Upswing

    A new study from Victoria James Executive Search Inc. contains some good news for the list industry. More than half of the DMers surveyed said they had

  • DIRECT Listline

    Seabear Smokehouse Buyers Edith Roman Associates Inc. has won the management of this file of 10,163 last 6-month buyers from this food catalog. They are

  • Agencies

    Off the Hook

    This month, our special is a lovely selection of thoughts on telemarketing, lightly sauted in a tangy lemon butter sauce. Enjoy. ADMITTEDLY, I’m far from