Chief Marketer Staff

• Be Mindful

  I started writing this column on my bike this morning. I also planned a week’s vacation, mulled over a scary dream, set my call list for the day, worried

• Agencies

  HP E-mail Reaps $20 Million a Month

  Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products

• Sleepless in September

  A month of last-minute nightmares and sweet-dream solutions It’s 3 a.m. Do you know where your ad slicks are? No matter how well you’ve prepared the campaign,

• Agency Moves

  Frankel, Chicago, named David Haan president of its San Francisco office, a position that has been vacant since May 2001. He had been managing partner

• TASK MASTERS

  Unilever’s promotion team seems partial to cruises. At first it was just sampling, stocking ship cabins with shampoo since cruise lines don’t. (People

• Agencies

  Web Analysis

  Did you ever wonder why the milk is always at the back of the grocery store? It’s the science of retailing in action and built from analyses of carefully

• May the Best Brand Win

  IS THERE A BRAWNY MAN IN YOUR LIFE? Georgia-Pacific Corp. is betting that there is. When the Atlanta-based marketer acquired the Brawny paper-towel business

• Clarification

  An item that appeared in DIRECT Newsline July 15 was unclear about the number of subscribers available on the Internet World file, under management by

• Agencies

  letters to the editor

  AHH, YOUR WRONG I have lived in the United States for the last 10 years, having been raised and educated in South Africa, where they tend to use British

• Agencies

  Off the Hook

  This month, our special is a lovely selection of thoughts on telemarketing, lightly sauted in a tangy lemon butter sauce. Enjoy. ADMITTEDLY, I’m far from