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Chief Marketer Staff

  • Standard & Poor’s Lowers Deluxe’s Long-Term Credit Rating

    Standard & Poor’s Ratings Services lowered its long-term corporate credit rating for Deluxe Corp. to single-‘A’ from single-‘A’-plus. Deluxe maintained

  • Short Cuts

    Costa Mesa, CA-based Experian has formed a new division dedicated to providing fraud prevention and detection systems for financial services companies.

  • Lyris to Acquire Sparklist

    Lyris Technologies will buy Sparklist.com Corp. to boost its customer base and its capability to manage e-mail lists for an undisclosed sum, according

  • Lou Dobbs to Keynote DMA Fall Conference

    Lou Dobbs, anchor and producer of CNN’s MoneyLine, will present ht opening keynote address at the Direct Marketing Association’s 85th Annual Conference

  • Mazda Taps Harte-Hanks for Loyalty Efforts

    Mazda North America has tapped Harte-Hanks Inc. to create and execute a loyalty marketing program among new and current owners. Specifically, Harte-Hanks

  • Mail Stream: A Report on Incoming Direct Mail

    Terry’s Village The gifts cataloger Terry’s Village kicks off the Christmas season in the dog days of summer with its Holiday Preview 2002 issue.Featuring

  • DIRECT Listline

    E Response E Response has named MKTG Services as manager of its new postal address and e-mail database files. These permission-based lists contain the

  • American Eagle Chooses NewRoads for Fulfillment Services

    American Eagle Outfitters, Warrendale, PA, has signed a multi-year contract with NewRoads Inc., a fulfillment, customer care and supply chain management

  • FTC Hits Telemarketers With $3 Million Fine

    A pair of telemarketers, who allegedly raked in more than $50 million over five years selling an alleged fraudulent advance-fee loan over the phone, last week agreed to pay the Federal Trade Commission $3 million to settle federal and state lawsuits against them.

  • Career Education Corp. Chooses Acxiom for Data Services

    Acxiom Corp., Little Rock, AR will provide Career Education Corp. with data center and network management services for CEC’s 42 campuses, schools and