Author

Chief Marketer Staff

  • FOUR CONVICTED IN MCSCANDAL

    Four men were convicted last week for fraudulently redeeming McDonald’s game pieces in a scheme led Jerome Jacobson when he was security director at Simon

  • Sharper Image Reports August Sales Boost

    An 81% increase in catalog sales helped drive August revenue of $34.5 million for Sharper Image Corp., a 40% increase over the same period last year.

  • NFL LAUNCHES SEASON WITH PARTY, NATIONAL SWEEPS

    Football widows beware. The 2002-2003 season begins this Thursday with the New York City and National Football League presenting “NFL Kickoff Live From

  • The Writer Subscriber File Debuts

    American List Counsel has been tapped to manage the 28,000-name subscriber file of The Writer magazine, which has just been introduced to the market.

  • List Services Named to Manage Archaeology Subscriber File

    List Services Corp. has been named to manage the Archaeology magazine subscriber file. The appointment took effect Aug. 26. The file includes 189,679

  • Correction

    The headline of a story about the New York attorney general suing Student Marketing Group misstated the company involved. (DIRECT Newsline, Tuesday, Sept.

  • DIRECT Listline

    American Science & Surplus American Science & Surplus offers tools and hardware for the home workshop, such as vices, safety glasses and air compressors,

  • CFM Direct Opens Minneapolis Office

    CFM Direct has hired Laura Manos Emms as senior account director to open an office in Minneapolis. Manos Emms will focus on clients in the upper-Midwest

  • Consolidated Freightways Shuts Down Operations

    (Fleet Owner) Consolidated Freightways Corp. (CF) told employees in various telephone communications yesterday that it would discontinue operations immediately.

  • Eddie Bauer Launches $12 Million Marketing Campaign

    In a sign that Eddie Bauer has regained its brand vision, the Seattle marketer is launching a $12 million integrated marketing campaign this fall, promoting