List Services Corp. has been named to manage the Archaeology magazine subscriber file. The appointment took effect Aug. 26.
The file includes 189,679 active subscribers who are college-educated men and women with higher-than-average incomes. Many are employed in professional or managerial positions and travel domestically and internationally with an average of five domestic trips in the last 12 months.
Selections include 10,500-plus American Institute of Archaeology members, quarterly hotline, six and 12-month expires, source, gender and Canadians. Also available are 14,104 buyers of Archaeology signature merchandise and back issues of the magazine purchased from the Web site at http://www.archaeology.org. The cost is $100 per thousand names.
The file had been managed by MKTG Services Inc.
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