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Chief Marketer Staff

  • Consumer Groups Demand Anti-Spam Action from FTC

    Three consumer groups have called on the Federal Trade Commission to create an anti-spam rule, similar to its Telemarketing Sales Rule. But it was unclear at deadline just what the FTC planned to do.

  • DIRECT Listline

    Alternative Medicine Magazine ALC Data Management has been named as manager of the Alternative Medicine magazine subscriber list. The file includes 55,000

  • Short Cuts

    Qwik-Cook Inc. has named Maysel R. McGown as director of marketing. The Rochester, NY-based company publishes the Home Trends, Picket Fence and Back to

  • Lending Leverage

    Some people would say you can never have too much of a good thing. But when you

  • Solomon to Head Rapp Collins NY Office

    Rapp Collins Worldwide has named Robert Solomon as president and CEO of its New York office. The position had been unfilled since February, when Lesley

  • NFL LAUNCHES SEASON WITH PARTY, NATIONAL SWEEPS

    Football widows beware. The 2002-2003 season begins this Thursday with the New York City and National Football League presenting “NFL Kickoff Live From

  • COURT BLOCKS HERSHEY SALE FOR NOW

    Nestlé will have to stop licking its lips, at least for the short term. State Judge Warren Morgan issued a temporary restraining order on Sept. 4 halting

  • Sharper Image Reports August Sales Boost

    An 81% increase in catalog sales helped drive August revenue of $34.5 million for Sharper Image Corp., a 40% increase over the same period last year.

  • COURT HEARS MOTION TO BLOCK HERSHEY SALE

    The sale of Hershey Foods is proving to be sticky business. Since announcing it was placing the company on the auction block last month, The Milton Hershey

  • Michigan AG Accuses DM Firms of Bilking Seniors

    Three direct marketing companies have been sued by Michigan Attorney General Jennifer M. Granholm for allegedly bilking the state’s seniors. The firms