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Chief Marketer Staff

  • Michigan AG Accuses DM Firms of Bilking Seniors

    Three direct marketing companies have been sued by Michigan Attorney General Jennifer M. Granholm for allegedly bilking the state’s seniors. The firms

  • 1 800 CALL ATT PUTS NASCAR FANS IN RACE CARS

    Basking Ridge, NJ-based AT&T’s 1 800 CALL ATT is offering NASCAR racing fans a dream weekend. Users of the calling service between now and Sept. 22 (excluding

  • Mobility Electronics Completes iGo Acquisition

    (Catalog Age) Mobile computing solutions manufacturer/marketer Mobility Electronics completed its March 25 acquisition of Reno, NV-based online cataloger

  • DIRECT Listline

    Alternative Medicine Magazine ALC Data Management has been named as manager of the Alternative Medicine magazine subscriber list. The file includes 55,000

  • Vander Zanden Named as School Specialty CEO

    School Specialty Inc., a direct marketing of supplemental educational supplies, has named David J. Vander Zanden as chief executive officer. He had served as interim CEO since last March, when CEO and chairman Dan Spalding died.

  • Lending Leverage

    Some people would say you can never have too much of a good thing. But when you

  • Solomon to Head Rapp Collins NY Office

    Rapp Collins Worldwide has named Robert Solomon as president and CEO of its New York office. The position had been unfilled since February, when Lesley

  • Consumer Groups Demand Anti-Spam Action from FTC

    Three consumer groups have called on the Federal Trade Commission to create an anti-spam rule, similar to its Telemarketing Sales Rule. But it was unclear at deadline just what the FTC planned to do.

  • Sharper Image Reports August Sales Boost

    An 81% increase in catalog sales helped drive August revenue of $34.5 million for Sharper Image Corp., a 40% increase over the same period last year.

  • CA Lawmakers Reject Controversial Financial Privacy Bill

    What would have been the toughest financial privacy bill in the nation was defeated by the California legislature last Saturday night. The General Assembly,