Chief Marketer Staff

• DraftWorldwide Names Gorski Director of DM

  DraftWorldwide, Chicago, has appointed William (Bill) Gorski as senior executive vice president, director of direct marketing.

• SMG Ticket Buyers File Debuts

  Direct Media Inc., Greenwich, CT, is introducing the 2 million-name SMG Ticket Buyers file. People identified on this list have an average age of 28 and

• Direct Hit: Sept. 11, 2002

  I’ll never forget that beautiful Tuesday morning. Unaware that anything had happened, I arrived at the office to find people gathered around the fourth-floor

• HP Declares “Media Quiet Day”

  HP declared Wednesday a “media quiet day” in commemoration for the events that occurred last Sept. 11.

• Koroberi New World Marketing Wins Two $100,000 Accounts

  Koroberi New World Marketing has won two new client accounts worth about $100,000 each. The new accounts are Crisplant Inc., a manufacturer and integrator

• Short Cuts

  Search Engine company FindWhat.com has renewed it distribution agreement with CNET Networks Inc. Under the terms of the pact, Fort Myers, FL-based FindWhat.com

• Blair Corp. Forms Pact With P&G

  Catalog company Blair Corp. has made a marketing alliance with Procter & Gamble’s Tide Fabric Care Network to leverage each brand to their respective

• DIRECT Listline

  Farriers’ Greeting Cards Catalog This file contains the names of 11,842 last-12-month buyers and inquirers. They are equine professionals and horse lovers,

• What It’s Like to Live Here a Year Later

  This morning, on the anniversary of Sept. 11, I’m bringing my girls to school, as usual, and taking the subway to work. I will be afraid, even though I believe that security will be tighter than ever before and that terrorists will probably wait to strike again for a day when we are off-guard.

• Kmart to Debut La Vida Magazine

  Kmart Corp. is launching a magazine for Hispanics with an initial distribution of 1 million issues per month. La Vida is an entertainment and lifestyle