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Chief Marketer Staff

  • Blair Corp. Forms Pact With P&G

    Catalog company Blair Corp. has made a marketing alliance with Procter & Gamble’s Tide Fabric Care Network to leverage each brand to their respective

  • SMG Ticket Buyers File Debuts

    Direct Media Inc., Greenwich, CT, is introducing the 2 million-name SMG Ticket Buyers file. People identified on this list have an average age of 28 and

  • Direct Hit: Sept. 11, 2002

    I’ll never forget that beautiful Tuesday morning. Unaware that anything had happened, I arrived at the office to find people gathered around the fourth-floor

  • DIRECT Listline

    Farriers’ Greeting Cards Catalog This file contains the names of 11,842 last-12-month buyers and inquirers. They are equine professionals and horse lovers,

  • DraftWorldwide Names Gorski Director of DM

    DraftWorldwide, Chicago, has appointed William (Bill) Gorski as senior executive vice president, director of direct marketing.

  • Koroberi New World Marketing Wins Two $100,000 Accounts

    Koroberi New World Marketing has won two new client accounts worth about $100,000 each. The new accounts are Crisplant Inc., a manufacturer and integrator

  • Short Cuts

    Search Engine company FindWhat.com has renewed it distribution agreement with CNET Networks Inc. Under the terms of the pact, Fort Myers, FL-based FindWhat.com

  • What It’s Like to Live Here a Year Later

    This morning, on the anniversary of Sept. 11, I’m bringing my girls to school, as usual, and taking the subway to work. I will be afraid, even though I believe that security will be tighter than ever before and that terrorists will probably wait to strike again for a day when we are off-guard.

  • A 9/11 Survivor Pushes on

    With the smell of acrid smoke still lingering in her hair, Barbara Hoffman picked over grapes and fresh vegetables at the supermarket near her home on the East Side. It was Sept. 11, 2001 and Hoffman had that morning narrowly escaped the horrors of the North Tower, the first tower struck that warm, sunny Tuesday, where she worked for Empire Blue Cross.

  • AOL Reduces Financial Outlook

    America Online’s outlook has been reduced by parent AOL Time Warner citing continued weakness in online advertising. Full-year revenues for advertising