Chief Marketer Staff

• Abacus B-to-B Database Grows 25%

  Abacus B-to-B Database Grows 25% Abacus’ Business-to-Business Alliance cooperative database has grown 25% over the last year, to 55 million business contacts

• NY AG BUSTS STUDENT MARKETING SCAM

  New York’s attorney general sued a direct-marketing agency for allegedly tricking students and teachers into giving personal data. The AG says that Student

• Jupiter Predicts Consumers to Receive Over 3,900 Spam E-mails Annually by 2007

  Consumers will receive over 3,900 unwanted e-mails each year by 2007, according to a new report from Jupiter Research. The report, “Marketing & Branding

• LOEWS POPS FOR CHARITY

  Loews Cineplex Entertainment, New York City, reteams with the Susan G. Komen Breast Cancer Foundation for the second “Spotlight on the Cure” program.

• OGILVY SNAPS UP BEN MARKETING

  Ogilvy & Mather North America, New York City, jumps into promotion with last week’s purchase of BEN Marketing Group, Stamford, CT. BEN keeps its name

• New Products

  Gotmarketing, San Jose, CA, has introduced a proprietary early warning technology that prevents marketers from using the company’s Campaigner products

• OGILVY SNAPS UP BEN MARKETING

  Ogilvy & Mather North America, New York City, jumps into promotion with last week’s purchase of BEN Marketing Group, Stamford, CT. BEN keeps its name

• City Publishing Bought by infoUSA

  InfoUSA has acquired City Publishing Co. of Independence, KS. City Publishing produces consumer and business cross-reference directories for nearly 100

• Short Cuts

  Gardening merchant Smith & Hawken has appointed renowned garden writer and consultant Katherine Whiteside as the company’s advisor and spokesperson. Whiteside,

• New Products and Services

  Roska e-Marketing Suite: These proprietary customer-relationship marketing and database technologies provides database development, warehousing, target