Gardening merchant Smith & Hawken has appointed renowned garden writer and consultant Katherine Whiteside as the company’s advisor and spokesperson. Whiteside, who contributes articles to a number of design publication, including a monthly column for House Beautiful magazine called “Garden Goddess, is also the author of three books. Novato, CA-based Smith & Hawken operates a catalog, Web site and retail stores.
A Digital Print Pavilion has been added to the Direct Marketing Association’s 85th Annual Conference and Exhibition. The Pavilion will feature informational and tactical how-to sessions and demonstrations. Hosts of the new addition are Hewlett Packard, Nexpress, and Xerox. The conference will be held Oct. 20-23 at the Moscone Center in San Francisco.
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