LOEWS POPS FOR CHARITY

Loews Cineplex Entertainment, New York City, reteams with the Susan G. Komen Breast Cancer Foundation for the second “Spotlight on the Cure” program. Throughout October, Loews hosts an eBay auction of popcorn buckets designed by celebrities like Conan O’Brien and Courtney Cox Arquette, with proceeds going to the Dallas-based foundation. A portion of the sales from Loews’ “Pink Ribbon Concession Package” popcorn and candy combo and the “Pink Ribbon Package” (two adult tickets, popcorn, and a soda for $19.99) will go to the foundation. Radio PSAs support at Loews Web site enjoytheshow.com.

Loews is also partnering with “Self” magazine for a pre-release screening of Universal Pictures’ “The Truth About Charlie” Oct. 24. Enjoytheshow.com visitors can pick up free passes, and 10 percent of all concession sales go to the Komen Foundation. Marinelli Communications, New York City, handles with p.r. via DL Blackman, also New York City.


LOEWS POPS FOR CHARITY

Loews Cineplex Entertainment, New York City, reteams with the Susan G. Komen Breast Cancer Foundation for the second “Spotlight on the Cure” program. Throughout October, Loews hosts an eBay auction of popcorn buckets designed by celebrities like Conan O’Brien and Courtney Cox Arquette, with proceeds going to the Dallas-based foundation. A portion of the sales from Loews’ “Pink Ribbon Concession Package” popcorn and candy combo and the “Pink Ribbon Package” (two adult tickets, popcorn, and a soda for $19.99) will go to the foundation. Radio PSAs support at Loews Web site enjoytheshow.com.

Loews is also partnering with “Self” magazine for a pre-release screening of Universal Pictures’ “The Truth About Charlie” Oct. 24. Enjoytheshow.com visitors can pick up free passes, and 10 percent of all concession sales go to the Komen Foundation. Marinelli Communications, New York City, handles with p.r. via DL Blackman, also New York City.