Ogilvy & Mather North America, New York City, jumps into promotion with last week’s purchase of BEN Marketing Group, Stamford, CT. BEN keeps its name and management team, founder and ceo Chuck Nardizzi and co-presidents Chris Milhous and Bruce Perlman. The transaction comes as BEN parent Panoramic Communications, New York City, divests assets after a disastrous year in 2001.

BEN’s own revenues are up 75 percent over two years to $16 million, on billings of $60 million. “We’ve been looking into promotion for the last year,” says Ogilvy coo Gary Lee. “And in the last few months we’ve been focused on BEN.” BEN, whose client roster is topped by Coca-Cola, should be a good fit with Ogilvy (which also serves Coca-Cola brands such as Sprite). “We have similar philosophies,” says Nardizzi. “You can’t just buy revenue in this business.”

Ogilvy & Mather North America, New York City, jumps into promotion with last week’s purchase of BEN Marketing Group, Stamford, CT. BEN keeps its name and management team, founder and ceo Chuck Nardizzi and co-presidents Chris Milhous and Bruce Perlman. The transaction comes as BEN parent Panoramic Communications, New York City, divests assets after a disastrous year in 2001.

BEN’s own revenues are up 75 percent over two years to $16 million, on billings of $60 million. “We’ve been looking into promotion for the last year,” says Ogilvy coo Gary Lee. “And in the last few months we’ve been focused on BEN.” BEN, whose client roster is topped by Coca-Cola, should be a good fit with Ogilvy (which also serves Coca-Cola brands such as Sprite). “We have similar philosophies,” says Nardizzi. “You can’t just buy revenue in this business.”