Chief Marketer Staff

• Jupiter Predicts Consumers to Receive Over 3,900 Spam E-mails Annually by 2007

  Consumers will receive over 3,900 unwanted e-mails each year by 2007, according to a new report from Jupiter Research. The report, “Marketing & Branding

• LOEWS POPS FOR CHARITY

  Loews Cineplex Entertainment, New York City, reteams with the Susan G. Komen Breast Cancer Foundation for the second “Spotlight on the Cure” program.

• Live from HVDMA: Learning from the Past

  Heeding the lessons of DMers past offers insight on how to rise above the crowd. Take the example of Joe Segal, who took an existing marketing concept

• Experian, Trilegiant and ConsumerInfo.com Form Partnership

  Experian, Trilegiant and ConsumerInfo.com have formed a partnership to provide online delivery of credit services to five million Trilegiant customers.

• DIRECT Listline

  Communications Systems Designers This is one of seven new lists from the Association of Computing Machinery. Worldata manages this file, which contains

• NY AG BUSTS STUDENT MARKETING SCAM

  New York’s attorney general sued a direct-marketing agency for allegedly tricking students and teachers into giving personal data. The AG says that Student

• OGILVY SNAPS UP BEN MARKETING

  Ogilvy & Mather North America, New York City, jumps into promotion with last week’s purchase of BEN Marketing Group, Stamford, CT. BEN keeps its name

• T. Shipley, Reliable HomeOffice Catalogs Sold to Flax

  Recognizing that consumer catalog marketing wasn’t where it wanted to go, on Tuesday B2B Brand Group sold its T. Shipley and Reliable HomeOffice catalogs

• New Products

  Gotmarketing, San Jose, CA, has introduced a proprietary early warning technology that prevents marketers from using the company’s Campaigner products

• Short Cuts

  The Vertis Advertising Production Services Southeast region has appointed Jeff Evanson regional managing director and Rick Sanders operations director.