Chief Marketer Staff

• Thomas Register Scores with E-Mail Program for Sales Reps

  The Thomas Register has turned to e-mail to help its independent sales reps. The industrial directory publisher introduced the program, which allows its

• NICK TRICK-OR-TREATS WITH HERSHEY’S

  New York City-based Nickelodeon this Halloween scares up its first promotion with Hershey Foods, Hershey, PA. Nick or Treat offers kids the chance to

• 1-800-Flowers.com Trims Net Loss

  Gift retailer 1-800-Flowers.com cut its first-quarter net loss to $7.3 million, down from $8.9 million a year ago. Its revenue jumped from $79.2 million

• Live from DMA: Potter Talks up Direct Mail

  Postmaster General Jack Potter reaffirmed today that DMers would not see another rate increase until “well into” 2004.

• Jacobs & Clevenger to Help Chinese Agency

  Jacobs & Clevenger has signed an agreement to help DaKoo, a Chinese agency and consulting firm, market healthcare products in the People’s Republic of

• DMI Centralizes List Management

  Direct Media Inc. is moving its California list management team to its Greenwich, CT headquarters as part of a reorganization of its business-to-business

• DIRECT Listline

  Executives in Privately and Publicly Owned Businesses This new list features 554,998 top and middle management executives. The file was compiled from

• BREAST CANCER PROMOS CRITICIZED

  Cause marketing tied to breast cancer is under scrutiny this month (Breast Cancer Awareness Month) as a watchdog group urges consumers to “Think before

• Live from DMA: KnowledgeBase Debuts Seven Lists with Attitude

  KnowledgeBase Marketing Inc., in partnership with consumer research and information company Yankelovich, is offering seven new Lists with Attitude mailing

• GTSI Reports Income Increase

  GTSI Corp. reported net income for the third quarter of $3.1 million up 56.3% from $2 million last year. The government-oriented information technology