KnowledgeBase Marketing Inc., in partnership with consumer research and information company Yankelovich, is offering seven new Lists with Attitude mailing lists.
The lists are: Optimists (6.6 million); Altruists (8 million); Traditionalists (8.3 million), Patriotic Loyalists (7.4 million); Info Seekers (4.5 million); Technology Leaders (4.6 million) and Savvy Investors (3.5 million).
The files include a number of demographic selects. The base price is $70 per thousand names.
These seven new lists are in addition to three lists already on the market–Adventure Seekers, Control Seekers and Trend Setters.
Yankelovich has been studying the attitudes, values, motivations and lifestyles of the American consumer since it was founded in 1958.
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