Chief Marketer Staff

• Bookings, Revenue, Income Up for Expedia

  Expedia Inc. booked $1.47 billion in travel services during third-quarter 2002, more than twice what it generated in third-quarter 2001. Revenue from

• Amazon Trims Net Loss as Sales Jump

  Amazon.com reported net sales of $851 million in third quarter 2002, compared with $639 million in third quarter 2001. The company reduced its net loss

• DIRECT Listline

  Wisdom Publications Mail Order Buyers Within the past 12 months, 25,000 individuals have purchased a wide variety of Buddhist books from all traditions.

• Spammers Settle FTC E-mail List Charges

  Two operators who used spam, deceptive earnings claims and fictitious testimonials to sell spam lists as business opportunities have agreed to settle Federal Trade Commission charges that their operations violated federal laws.

• Direct Listline

  Socially Prominent Families These families can trace their heritage back to the Mayflower. Marketers can reach them through this new list, which consists

• Yankee Candle Sales Up 17% in Third Quarter

  The Yankee Candle Company, Inc. reported total sales of $99 million for the third quarter ended September 28, a 17% increase over the same period in 2001.

• Harte-Hanks Says DM Shows Smallest Decline Since Early 2001

  Harte-Hanks Inc. reported revenue of $226.5 million for the third quarter of 2002, compared to $224.1 million for the same period last year, a 1% increase.

• R.R. Donnelley Third Quarter Revenue Down 9%

  R.R. Donnelley & Sons Co. reported third quarter revenue of $1.2 billion, down 9% from the same period in 2001. Net income, excluding unusual items such

• Agencies

  DMA Board Adopts Advanced Consent Marketing Guidelines

  The Direct Marketing Association Board of Directors adopted new guidelines this week for advanced consent marketing. The guidelines will have a major

• DRTV Will Generate Largest Volume of New Business: Draft

  DraftWorldwide CEO and founder Howard Draft recently talked with DIRECT about the state of the agency business and the role of various DM media in today’s