Chief Marketer Staff

• SATURN, GATEWAY TOP ‘EXPERIENCE BRANDS’ LIST

  Wunderman, New York City, last week unveiled the top “experience brands” based on consumers’ live interactions with brands. The agency surveyed 10,000

• Live from NEDMA: Consumer Activism Spurs Privacy Actions

  A “newly energized phase of consumer activism” is spurring the ongoing wave of privacy bills and concerns, according to David W. Bertoni, an attorney

• NEW YORK CITY NETS MICROSOFT BUTTERFLIES

  New York City’s transportation department last week clipped the wings on Microsoft’s new “It’s better with the butterfly” campaign, issuing a $50 summons

• Shop at Home Shareholders OK Scripps Purchase

  Shareholders of Shop at Home Inc. have approved E.W. Scripps Co.’s offer to acquire 70% of the firm’s TV retailing network division for $49.5 million.

• SPSS Net Income Falls in Quarter

  SPSS Inc. reported net income of $3.2 million for the third quarter, down 9% from $3.6 million last year. The database marketing services company reported

• DIRECT Listline

  Associations

• Latin American Internet Registry Formed

  Latin America and the Caribbean counties have set up their own regional Internet registry, the Latin American and Caribbean Internet Protocol Address

• Kevin Noonan Succeeds Isaacson as Head of AIM

  Kevin Noonan is the new executive director of the Association for Interactive Marketing (AIM), the Direct Marketing Association will announce on Thursday.

• Short Cuts

  InfoUSA has appointed Dr. Vasant Ravel to its board of directors and will serve on the firm

• Steve Case Talks of Spinning Off AOL

  Steve Case, chairman AOL Time Warner Inc., and co-founder of America Online, has discussed spinning off the Internet division but analysts said such a