Chief Marketer Staff

• Agencies

  TOP SEARCH ENGINE PLAYERS At a Glance

  ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

• Agencies

  The Good Guys

  Most DIRECT readers will never hear from the people featured in this roundtable. And they should thank their lucky stars for that, because these panelists

• Agencies

  JCPenney Mails Revised Christmas Book

  JCPenney sent out 10 million copies of its Christmas catalog during five weeks starting in late August. The redesigned book features merchandise grouped

• Agencies

  Moore Tries Flashy Mail Package

  A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales. Moore Medical was hoping for a more

• Agencies

  Opportunity to the East

  In Beijing, Hong Kong, Tokyo and other parts of Asia, change is in the air. China joining the World Trade Organization (WTO) and the falling value of

• Agencies

  New Magazine Skips the Mails

  A magazine devoted to helping readers get by on less is using the same strategy to launch itself. Daunted by the recent postal rate hike, Budget Living

• Agencies

  Simply Put, USPS Is on to Something

  It’s happening like clockwork. With each Tour de France, the U.S. Postal Service comes in for a pasting for its more than $25 million sponsorship of the

• Agencies

  List Business Rocked By Alan Drey Closing

  Even though moves are under way to pay back creditors, the sudden closure of list broker Alan Drey Co. in August has left a bitter taste in the mouths

• Agencies

  Hang It Up

  One dreams of it reverting to its former name, for plagues have been unleashed upon the nation, plagues that have little to do with time-honored modes

• Agencies

  WEB SPINNING

  The DMA has expanded its virtual world this year, creating home pages for the various segments the association serves. Visitors to the DMA’s site (www.the-dma.org)