Chief Marketer Staff

• Agencies

  Scammed Out

  Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just

• Agencies

  MEETING EXPECTATIONS

  All marketers share some basic instincts: to network, get education and find out about the latest products and services. People want to talk to one another

• Agencies

  Direct Mail Outpulls E-mail With Journalists

  MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months

• Agencies

  New Co-Op Targets Hispanics

  A co-op mail program seeking to reach Hispanics will be rolled out this month to 1.3 million households. The mail package, Carmen’s Cupones y Consejos,

• Blinded by the Date

  I have already been a winner. Last month I traveled with the 1,000 winners of Miller Brewing Co.’s fifth annual MGD Blind Date sweepstakes. The concert

• Let’s Make a Deal

  Former MTV jockey Kennedy worked the audience during the Game Show Network’s presentation at the L.A. Office RoadShow. The charismatic host quizzed audience

• Agencies

  letters to the editor

  BLAME THE AGs Never underestimate the ability of state attorneys general to engage in hypocrisy when they see a chance to gain political advantage with

• The World Over

  The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign

• Agencies

  The Justice File

  One day I’m going to get an e-mail announcing that Bob Wientzen has resigned from the DMA to run for Congress, and I’m going to miss the story. I will

• Agencies

  TOP SEARCH ENGINE PLAYERS At a Glance

  ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express