Chief Marketer Staff

• Agencies

  letters to the editor

  BLAME THE AGs Never underestimate the ability of state attorneys general to engage in hypocrisy when they see a chance to gain political advantage with

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  News briefs from Directmag.com

  Oct. 3, 2002 The Federal Trade Commission has settled with American Student List and another firm over allegations of improperly selling student information

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  The Justice File

  One day I’m going to get an e-mail announcing that Bob Wientzen has resigned from the DMA to run for Congress, and I’m going to miss the story. I will

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  BK Gets Serious with The Simpsons

  Burger King had such a good time doing a Halloween promo with Twentieth Century Fox Television’s The Simpsons last year, the Miami-based QSR this year

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  Golden Gouge

  Ask any scam artist to name their favorite target. Chances are they’ll say someone who is trusting and has a nice little nest egg in short, a senior citizen.

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  The Case for Space

  Before Steven Spielberg produced Jurassic Park, before Barney’s giant purple onslaught, there were: Prehistoric Playthings Your Child Will Love: A Dozen

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  That’s the Way We Say It

  Since the holiday mailing season is in full swing, here’s a few catalog-related tidbits from the recent New England Mail Order Association (NEMOA) conference.

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  Check Your Alignment

  Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

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  LIST BRIEFS

  Frost & Sullivan Goes to MetaResponse MetaResponse Group has been named to manage the Frost & Sullivan lists. The files include more than 400,000 U.S.

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  CLARIFICATION

  Hogan & Associates initially developed the Butler Roof Group marketing program profiled recently in DIRECT (Web-Based Program Boosts Response, Sept. 15).