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Chief Marketer Staff

  • CALIFORNIA SUITS THREATEN REBATES

    Recent class-action suits against rebate programs may spur marketers to void mail-in rebates in California. Suits against marketers including Eastman

  • Short Cuts

    Amazon.com has begun selling 50,000 subscriptions in a new Magazine & Newspaper Subscriptions store http://www.amazon.com/magazines. Tens of thousands

  • VISA DOLES OUT FRIENDSHIP ADVICE

    Visa USA yesterday launched a Share Your Holidays promotion emphasizing spending time-and money-with friends and family. Through Dec. 31, every time cardholders

  • Agencies

    Mailers Cheer Potter Rate Case Announcement

    Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.

  • Bob Stone Honored With Awards, Chicago Street in His Name

    Bob Stone will be honored for his pioneering work in direct marketing on Nov. 12 and 13. On Nov. 12, the city of Chicago will designate a portion of North

  • Postage Increases Could Be Delayed Until 2006: Potter

    Future postage rate increases could be delayed until 2006, Postmaster General John E. Potter said today.

  • BriteSmile Names DraftWorldwide

    BriteSmile Professional Teeth Whitening has named DrarftWorldwide as its agency of record. Draft had no competition for the account, according to spokesperson

  • Mailers Cheer Potter Rate Case Announcement

    Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.

  • Brentwood Cleanup to Begin This Month

    On Nov. 16, the U.S. Postal Service will begin decontaminating its Brentwood, MD distribution facility, Postmaster General Jack Potter told the USPS Board

  • MCD STAGES ONE-DAY HAPPY MEAL

    McDonald’s Corp., Oak Brook, IL, is readying its first-ever one-day Happy Meal promotion, part of its Nov. 20 World Children’s Day campaign. The global