Chief Marketer Staff

• Brookstone Teams with ShopNBC; Direct Sales Decrease in Third Quarter

  ShopNBC will produce a series of shows based on Brookstone’s holiday theme “What a Gift Should Be.” Direct mail and e-mail to promote the show will be

• McIntyre Named President and CEO of Dr. Leonard’s

  Thomas W. McIntyre has been appointed president and CEO of Dr. Leonard’s Healthcare Corp. McIntyre succeeds Bruce E. Taylor, senior managing director

• DIRECT Listline

  Wine.com ALC of New York has been named manager of the Wine.com list. The file includes the names of 86,000 one-year buyers at their postal addresses.

• Live from HVDMA: Wunderman Says Some DM Practices May Need a Face Lift

  Direct marketers are an optimistic bunch. But while optimism can work wonders in a scary economy, some practices may need a face lift, according to “father

• Agencies

  Lillian Vernon Launches Mastercard

  Cataloger Lillian Vernon has launched its first-ever branded credit card.

• Nebraska DM Dems Defeated in Elections

  Two Nebraskans with ties to the direct marketing industry lost political races on Nov. 5. Stormy Dean, a Democrat vying for the governor

• BriteSmile Names DraftWorldwide

  BriteSmile Professional Teeth Whitening has named DrarftWorldwide as its agency of record. Draft had no competition for the account, according to spokesperson

• CALIFORNIA SUITS THREATEN REBATES

  Recent class-action suits against rebate programs may spur marketers to void mail-in rebates in California. Suits against marketers including Eastman

• BUD, XBOX CRUISE BARS TOGETHER

  Anheuser-Busch and Microsoft Corp. last week kicked off an on-premise campaign that brings Xbox games to bars and clubs. The 100-market effort stages

• Mailers Cheer Potter Rate Case Announcement

  Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.