ShopNBC will produce a series of shows based on Brookstone’s holiday theme “What a Gift Should Be.”
Direct mail and e-mail to promote the show will be sent to Brookstone and ShopNBC customers, and print ads will be placed on the ShopNBC program guide, and on the Brookstone Web site (www.brookstone.com ).
The shows will air on November 14, 15, 30 and December 2 and 4. The first show, Nov. 14 at 1 p.m. EST, will also be simulcast online at ShopNBC.com, where Brookstone merchandise will be featured on the site’s partners section.
A planned reduction in circulation reduced the Nashua, NH-based cataloger and retailer’s direct sales 6.6% to $12.6 million for the third quarter.
Total sales for the quarter increased 7.4% to $62.9 million, compared to $58.5 million for the third quarter of last year.
Total sales for the first nine months of fiscal 2002 increased 4.2% to $190.7 million, compared to $183.1 million for the first nine months of last year. Direct sales decreased 0.5% to $35.5 million.
Michael Anthony, chairman, president and CEO, noted in a statement that while direct sales did decrease for the quarter, profitability in the direct segment increased “substantially” over the same period in 2001.
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