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Chief Marketer Staff

  • Sales Up at Sportsman’s Guide

    The Sportsman’s Guide Inc. reported sales of $36.9 million for the third quarter, compared with $36.5 million one year ago. Net earnings for the quarter,

  • J.C. Penney Has Strong Third Quarter

    J.C. Penney Co. had third-quarter net income of $123 million, up from $31 million in third-quarter 2001. The company

  • Short Cuts

    24/7 Real Media Inc., New York, has hired five executives. They are Ari Bluman, vice president, Direct Solutions; Jerome Fitzgibbons, vice president,

  • Viking Debuts in Portugal

    Viking Office Products has started a direct mail business in Portugal. The new endeavor, which is targeted to the small-to-medium-sized business, is the

  • New Products and Services

    PersonalEffect software: Blends creative with database informaiton to produce full-color print on the Xerox DocuColor 6060 Digital Color Press–XMPie

  • Digital

    MyWay Tackles Yahoo With New Campaign

    “Yahoo is Toast” is the theme of an advertising campaign by MyWay.com. The campaign is geared to build awareness for MyWay.com, a new ad-free portal and

  • Judge Kills New York Wine Ban

    A federal judge has thrown out New York state

  • DIRECT Listline

    Federal Aviation Administration Ground Support Database This new file offers 302,367 current certificate holders, 265,029 mechanics and 43,996 air traffic

  • Classmates.com Founder Launches New Member Site

    The founder of Classmates.com, Randy Conrads, has started a new Web business, RedWeek.com. Seattle-based RedWeek.com, which uses a member-supported model

  • Mail Stream: A Report on Incoming Direct Mail

    Boden British fashion designer Johnnie Boden has decided to launch his namesake clothing line stateside this fall. Called simply Boden, the digest-sized