Short Cuts

24/7 Real Media Inc., New York, has hired five executives. They are Ari Bluman, vice president, Direct Solutions; Jerome Fitzgibbons, vice president, site acquisition and inventory control; Victor Golio, vice president, East Coast sales; Derrick Horner, senior vice president and associate general counsel; and David Perlman, director of engineering.

The CFO of ADVO Inc., Julie Abraham, has resigned her post. While ADVO looks for a new CFO, Don McCombs, president of operations, will step into her role. ADVO is a direct marketing company in Windsor, CT.