Chief Marketer Staff

• DAIMLERCHRYSLER SETS FILM CONTEST SEQUEL

  DaimlerChrysler, Auburn Hills, MI, is looking for a sequel to this year’s Million Dollar Film Festival contest winner. The automaker has reprised the

• DARK DAYS FOR DIRECT MARKETERS

  The Direct Marketing Association’s Fall 2002 Quarterly Business Review found that 60 percent of members reported revenue and billings through the third

• Companies Said to Approve Simplified Tax Plan

  Despite opposition from the Direct Marketing Association, a coalition of companies has approved a plan to streamline state tax laws and enter into a pact to collect online sales taxes.

• Sears Stock Plummets After Rating Downgrade

  Shares of Sears, Roebuck and Co. stock fell almost 11% to $20.33 after an analyst cut his investment rating on the firm, according to wire service reports.

• Tiffany Reports 11% Rise in DM Sales

  Direct marketing sales held their own at Tiffany & Co. during the third quarter. DM revenue rose by 11% to $37 million, compared with the same period

• FLAME OUT FOR BURGER KING?

  The $2.26 billion sale of Miami-based Burger King to a consortium of U.S. capital firms has hit a major bump in the road. BK’s parent, London-based Diageo,

• PRIVACY DISCUSSED AT PMA LAW CONFERENCE

  Marketers continue to watch consumer privacy legislation and Federal Trade Commission enforcement. The Consumer Privacy Protection Act of 2002, if passed,

• Short Cuts

  24/7 Real Media Inc., New York, has hired five executives. They are Ari Bluman, vice president, Direct Solutions; Jerome Fitzgibbons, vice president,

• DIRECT Listline

  Federal Aviation Administration Ground Support Database This new file offers 302,367 current certificate holders, 265,029 mechanics and 43,996 air traffic

• Supreme Court Hears Arguments on Victoria’s Secret Trademark Case

  The U.S. Supreme Court heard arguments on Tuesday about whether an Elizabethtown, KY, adult novelty store hurt the image of Victoria’s Secret. The case