Chief Marketer Staff
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Agencies
News briefs/directmag.com
4/28 SEN. CHARLES SCHUMER (D-NY) planned at deadline to introduce a bill that would create a national list similar to the Federal Trade Commission’s do-not-call
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Food Network Uses Radio to Promote Series
This summer The Food Network is encouraging viewers in 15 cities to take note of its favorite local culinary offerings. Starting today, each weekly episode
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Agencies
FTC on Data Use: Show Us the Benefits
The Federal Trade Commission has scheduled a June 18 workshop during which it will seek evidence that the collection of customer information by businesses
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Agencies
How to Tackle a Cluster Analysis
As noted in our last article (Getting Down to Segmentation, May 1) there are several issues relating to the choice of variables that come into play in
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Agencies
Office Depot Sends Kiosk Mailing
Office Depot has begun a 3.3 million-piece direct mail campaign to promote its new Ink Depot initiative. Ink Depot is an area in each of Office Depot’s
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Q&A: Holding Court with King Arthur
Direct recently talked with King Arthur Flour’s president Steve Voigt and spokesperson Shannon Zappala about the Norwich, VT-based catalog’s recipe for
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Taylor Corp. Buys G. Neil from Bankrupt Parent
(Catalog Age) Nearly a year after its parent company Centis filed for Chapter 11 bankruptcy protection, Sunrise, FL-based human resources cataloger G.
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Agencies
Arsin Switches E-mail Strategy
A small developer of testing equipment for business back-end software received a better than 3% response to a highly targeted Internet lead-generation
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Agencies
Modeling: No Routine Matter
Customer relationship management issues frequently cause tension among marketers and data analysts. Analysts are sometimes concerned that the results