Parents-to-be who are expecting happy bouncing direct marketing offers will find more of them in their mailbox than in their e-mail inbox.
The ever-expanding universe of new parents’ names is currently around 3 million to 4 million, notes Linda Huntoon, executive vice president of Direct Media Inc. But while information is often being collected online, physical address files still outnumber e-mail lists.
Privacy concerns are part of the reason.
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