Chief Marketer Staff

• Survey: Online Sales Vault 48%, Profitability Improves

  (Catalog Age)Shop.org, the online retail unit of the National Retail Federation reports that despite a lackluster 2002 for retailers, online retail sales

• Agencies

  Crafting Creative to Beat Filters

  Here are some creative elements that can be put in place to give your e-mail a better shot at pushing past filters. Message checker The use of a message

• Revenues Hold Steady for Vermont Teddy Bear

  The Vermont Teddy Bear Company reported net revenues for the three months ended March 31 of $14.5 million, equalling revenues from the prior year’s quarter.

• Agencies

  High Anxiety

  Anxiety is the new mood of America, and it’s here to stay. Why? Because this pervasive sense of uneasiness is more than just war worries or fears of domestic

• Agencies

  Novartis Rolls Out Second DRTV Wave

  The opponents remain the same: In one corner, onychomycosis, a fungal infection personified by Digger the Dermatophyte, an animated miscreant. In the

• Pokmon Plays at Wendy’s

  Pokmon USA, Inc. and Wendy’s kick off a five-week national kids’ meal program on Monday. Kids can collect five different Pokmon toys, each with a set

• Allied Domecq Debuts Fusion Rum with $20 Million Campaign

  Allied Domecq Spirits & Wine North America has launched a new Fusion Rum and plans for a major promotion and advertising campaign this fall. With the

• News Briefs

  KRISPY KREME DOUGHNUTS: will hold an Armed Forces Day promotion May 17, to honor the uniformed service members and the USO. Participating stores will

• Agencies

  Q&A: What Do Women Really Want?

  The battle of the sexes has been played out on almost every field imaginable, including direct marketing. Direct recently talked with Kasha Lewis, senior

• Agencies

  Isn’t That Silly?

  America Online boasts that it a billion spam messages a day. Like dolphins caught in a tuna net, AOL’s spam filters seem to grab and discard any number