Chief Marketer Staff

• Survey: Online Sales Vault 48%, Profitability Improves

  (Catalog Age)Shop.org, the online retail unit of the National Retail Federation reports that despite a lackluster 2002 for retailers, online retail sales

• Agencies

  A Well-Deserved Pat on the Back

  Direct mailers have cause to celebrate. They, along with many other partners, have won enactment of a reform measure that will keep postal rates fixed

• Agencies

  When Customer Loyalty Lay in Ruin

  Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. A month ago, right around the Passover/Easter

• Agencies

  The Home Front

  You think you had it tough during the war? Just be thankful you don’t work in the marketing department of Radisson Seven Sea Cruises. When the bombs began

• Urban Outfitters Direct Sales Up 35%

  Urban Outfitters Inc.’s direct-to-consumer sales for the first quarter ended April 30 were $9.5 million, a 35% increase over the $7.08 million reported

• Agencies

  Database Directors Earn the Biggest Bucks

  Ever wonder who earns what in the database marketing hierarchy? The winners are database directors, who oversee the development and implementation of

• Pokmon Plays at Wendy’s

  Pokmon USA, Inc. and Wendy’s kick off a five-week national kids’ meal program on Monday. Kids can collect five different Pokmon toys, each with a set

• Agencies

  What Spam Costs

  Spam is infiltrating Chris Shivers’ business. Shivers, systems administrator for Aristotle Inc., a small Internet service provider, told a panel at the

• Interpublic Sells NFO Research for $435 Million

  In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider of marketing research and

• Food Network Uses Radio to Promote Series

  This summer The Food Network is encouraging viewers in 15 cities to take note of its favorite local culinary offerings. Starting today, each weekly episode