Chief Marketer Staff

• Cross Media Marketing Enters Chapter 11 Bankruptcy, Will Liquidate Company

  Cross Media Marketing Corp., New York, filed for Chapter 11 bankruptcy protection on June 16. The filing, done in the United States Bankruptcy Court for

• DMA Applauds Carper’s Postal Reform Bill

  The Direct Marketing Association expressed its support for the Postal Accountability and Enhancement Act of 2003, a piece of legislation introduced yesterday

• Sony PlayStation 2 Re-Ups Warped Tour Sponsorship

  Sony Computer Entertainment America’s PlayStation 2 is staging a Be a Warped Tour Roadie contest, as part of its sponsorship of this year’s Vans Warped

• Abercrombie & Fitch Slapped With Employment Suit

  Nine Hispanic and Asian plaintiffs have sued Abercrombie & Fitch for discrimination, according to the Associated Press. The lawsuit against Abercrombie

• Singer Direct Relaunches Fingerhut PIP

  Singer Direct has been tapped to manage the relaunch of the Fingerhut Package Insert Program. One million packages are expected to go out this year with

• Curmudgeon-at-Large: An Offer From Ms. Nobody

  Hello, is this Her-shell Loomis?” Only because I

• Short Cuts

  The Direct Marketing Association is adding a Direct Response Broadcast Pavillion to the exhibit hall at the annual conference in Orlando, FL this year.

• Live from AdTech: How Isuzu Steers Response Through Its Web Site

  Consider it a case of marketing by Keebler Elf: By using cookies within banner ads, Isuzu has been able to improve conversion to sale rates by 60% above

• DMA Chooses Lewis and Simon as New Hall of Famers

  The Direct Marketing Association board of directors has selected Herschell Gordon Lewis and Fredrick J. Simon to be inducted into the DMA Hall of Fame.

• Live from AdTech: Espotting to Become FindWhat.Com Subsidiary

  FindWhat.com, a search service that links prospects with businesses through its online search functions, will make Espotting, an Internet advertising