Chief Marketer Staff
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Cross Media Marketing Enters Chapter 11 Bankruptcy, Will Liquidate Company
Cross Media Marketing Corp., New York, filed for Chapter 11 bankruptcy protection on June 16. The filing, done in the United States Bankruptcy Court for
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Mervyn’s, MLB Team for Community Effort
Target Corp.’s discount department store chain, Mervyn’s, plans to renew its partnership with Major League Baseball this year to benefit the league’s
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Sony PlayStation 2 Re-Ups Warped Tour Sponsorship
Sony Computer Entertainment America’s PlayStation 2 is staging a Be a Warped Tour Roadie contest, as part of its sponsorship of this year’s Vans Warped
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Live from AdTech: How Isuzu Steers Response Through Its Web Site
Consider it a case of marketing by Keebler Elf: By using cookies within banner ads, Isuzu has been able to improve conversion to sale rates by 60% above
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DMA Chooses Lewis and Simon as New Hall of Famers
The Direct Marketing Association board of directors has selected Herschell Gordon Lewis and Fredrick J. Simon to be inducted into the DMA Hall of Fame.
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List and Database News
SportsList This file is compiled from computer results of hundreds of competitive runs. There are 292,800 last-12-month names. Selections: Gender, age,
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Short Cuts
The Direct Marketing Association is adding a Direct Response Broadcast Pavillion to the exhibit hall at the annual conference in Orlando, FL this year.
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Abercrombie & Fitch Slapped With Employment Suit
Nine Hispanic and Asian plaintiffs have sued Abercrombie & Fitch for discrimination, according to the Associated Press. The lawsuit against Abercrombie
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Live from AdTech: Espotting to Become FindWhat.Com Subsidiary
FindWhat.com, a search service that links prospects with businesses through its online search functions, will make Espotting, an Internet advertising
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Media Horizons Manages Scholastic at Home PIP and Co-op
Media Horizons Inc. has been awarded management of the Scholastics At Home package insert and co-op programs. Scholastics At Home markets over 22 million