Media Horizons Manages Scholastic at Home PIP and Co-op

Media Horizons Inc. has been awarded management of the Scholastics At Home package insert and co-op programs.

Scholastics At Home markets over 22 million books annually, and 22 million continuity shipments are distributed to American families each year. Advertisers can reach these families through package inserts, billing statements and sampling. Singer Direct was the previous manager.

The program includes the Scholastic at Home Book Club Introductory PIP, which sends out 2.4 million inserts annually for $50/M; the Book Clubs PIP, which sends out 4.8 million inserts for $60/M; the Pack Invoice Program, which mails 18 million pieces for $50/M; the Statement Program, with 16.8 million inserts annually for $45/M; and Subsequent PIP, with 7.2 million annually for $60/M.

For more information, contact Joe Bonsignore at Media Horizons Inc. in Norwalk,CT, at 203-857-0770, ext. 7340.